Scope
This policy relates to visits to actionmidlands.co.uk and the pages hosted on it. It does not apply to external casinos, payment providers or partners we link to, each of which acts independently and publishes its own privacy information.
Server and Security Logs
Each time a page is requested, the hosting infrastructure may log technical information such as the requesting IP address, browser type, device and operating system, the address of the page, the referring address and the date and time. These logs are used to deliver pages, protect the website from attacks and investigate faults.
We do not run user accounts, newsletters requiring sign-up or payment facilities on this website, so we do not collect names, addresses, financial information or identity documents from visitors.
Analytics and Interaction Data
Microsoft Clarity is used on this website to help us understand how pages are used, including scroll depth, clicks and the paths visitors take. These insights help us make content easier to read and navigate. Clarity processes data according to its configuration and the applicable consent settings, and Microsoft describes its practices in its own privacy documentation. Where consent is legally required, analytics should only run after it has been given; our Cookie Policy explains this further.
Referral Links to Other Sites
Links to operators may include referral parameters or pass through tracking services that attribute the visit to us. Once you reach another website, its own privacy notice governs what it collects. Any registration, deposit or identity check happens directly with that operator.
What Not to Share With Us
Please do not send us payment card details, bank account information, login credentials or copies of identity documents by any means. We have no reason to hold this information and cannot assist with verification at gambling sites.
Storage and Retention
Personal information should be retained only for as long as it serves a defined and legitimate purpose, and it should be protected by appropriate security. Hosting logs and analytics records are held for the periods set by the services that create them.
Rights Under UK Data Protection Law
Depending on your circumstances, you may be able to ask for a copy of your personal data, request corrections or deletion, object to or restrict particular processing, and complain to the Information Commissioner's Office. To ask a question about your data, please use our Contact page.
Revisions to This Policy
We may revise this policy if our tools, the website or the law change. The date at the top of this page shows when it was last updated.